F/RStart a project

For brands that refuse to
look like the rest.

Art direction / Retouching / Design

FERNANDO

What I do/ 01

Core practice

Available for select projects

Hands-on art direction, high-end retouching, and layout design that respects the details.

I wear whatever creative hat the vision demands to turn strong ideas into real emotion.

Fernando Reyes

Art Director / Image Maker

Three disciplines/ 02
FR — 01/03Concept to final frame

Art Direction

Setting the vision from first sketch to final export. I handle the mood, casting, framing, and narrative flow so the whole campaign lands with one clear, undeniable voice.

  • Campaign concept
  • Mood & casting
  • On-set direction
  • Image sequencing

Select a discipline

Brands I've worked with

Selected collaborations across art direction, image making and design.

/01

Cosmopolitan

/02

Kiehl's

/03

Teen Vogue

/04

Schick

/05

Allure

/06

PHTSDR

Recent projects

Luxana Campaign — Art Direction

FR — 01/08

Luxana Campaign

Photo retouching and ad creatives for Luxana’s red light therapy torch. Warm skin tones, minimalist compositions.

Art Direction
Campaign

EyeLift Performance Creatives — Art Direction & Retouching

FR — 02/08

EyeLift Performance Creatives

Beauty-tech performance creative built to sell, styled to stand out.

Art Direction & Retouching
Performance

Curavi Back Health — Art Direction & Retouching

FR — 03/08

Curavi Back Health

Bringing red light therapy out of the clinic and into daily life through dynamic motion and authentic visual narrative.

Art Direction & Retouching
Social Campaign

We Are More Than Just Lasers — Art Direction

FR — 04/08

We Are More Than Just Lasers

Color grading and VFX. Balancing warm, grounded skin tones with sleek, technical product finishes to bridge the emotional side of hair loss with clinical performance.

Art Direction
Campaign

Allure, Cover Story — Retouching

FR — 05/08

Allure, Cover Story

Precision retouching that respects skin texture, corrects tone, and holds up under the highest print and digital standards.

Retouching
Editorial

Serena Williams x Here Magazine — Retouching & Direction

FR — 06/08

Serena Williams x Here Magazine

High-end skin work and color grading, finished to true magazine reproduction standards.

Retouching & Direction
Editorial

Teen Vogue — Retouching

FR — 07/08

Teen Vogue

Editorial imagery finished for print and digital, featuring a bright, clean, and contemporary color grade.

Retouching
Editorial

Tyler Joe for Cosmopolitan — Retouching

FR — 08/08

Tyler Joe for Cosmopolitan

Retouching focused on authentic skin, directional light, and editorial mood.

Retouching
Editorial

New projects / 04

I'M READY TO WORK FOR YOU

Available for full-time, part-time, collaborations and editorial projects worldwide.